Credo Beauty

Credo Beauty, founded in 2014, is known as the fastest-growing clean beauty retailer and the standard-bearer for clean, sustainable beauty. The company's mission is to create a cleaner, more sustainable, and more ethical beauty industry. Credo's definition of "clean" goes beyond a restricted substance list, focusing on the nexus of safety, sustainability, and ethics. For its efforts in tackling the beauty industry's packaging problem, Fast Company named Credo the most innovative beauty company of 2021. Customers praise the store's well-lit and suitable environment for shade matching, with helpful staff who provide personalized recommendations. Shoppers appreciate Credo's consideration for clean makeup and skincare products that are good for you and look good on you.