Ulta Beauty

Ulta Beauty is the largest beauty retailer in the US, offering over 25,000 products from 500 brands, including exclusive lines like Kylie Cosmetics and Olaplex. The Conscious Beauty section provides choices in vegan, clean, cruelty-free, and sustainable products. Customers can book appointments at the on-site salon for haircuts, color, brows, lashes, and makeup. While some reviewers have expressed discomfort with being addressed as "girl," the overall customer service experience is praised, with employees going the extra mile to provide recommendations and ensure a smooth checkout process, even during busy holiday periods.