SOHO NEW YORK

Jan 2023

Azuma dyed my hair and did a great job! Customer service was amazing from the moment I stepped in the door, very friendly staff! There was a bit of miscommunication with how light I wanted to go, but Azuma had no trouble re-dying my hair to the result I wanted. He had a very positive attitude and apologized, which softened the intimidation of asking for a re-dye. He did have another customer come in for an appt after I voiced I wanted it a bit lighter, he had very clear communication stating that he would be back instead of going back and forth between me and the other client. He was patient, kind, and asked if I was comfortable/wanted anything changed while dying and...read full review

Dec 2022

It was my first time at this salon in a very long time but I wanted to get a Japanese straight perm so of course I had to go to a Japanese hair salon! Daisuke gave me a Japanese straight perm and a haircut a couple weeks ago, just wanted to leave a review to express my gratitude! I am in love with my hair!! The straight perm makes my life so much easier, before getting it I would dread washing my hair because blow drying my thick and wavy hair took 20-45 minutes depending on how smooth I wanted it, and if I was lazy and air dried my hair it would be extremely wavy (especially in the back) and frizzy! Now I am so happy, I can be lazy and air dry my hair no blow drying...read full review

Nov 2022

I had a haircut appointment today. It was my first time to Soho at Ilikai. I've heard good comments about this place and my daughter and niece goes there too. It was my daughter who set up my appointment online. I requested a female stylist and got Yukie Ito. She was so nice and personable. She listened to the style of cut I wanted and provided her input. She made sure I was comfortable throughout the time I was there. Thank you Yukie! I love my new haircut I will definitely be making future appointments at Soho.