Ulta Beauty

Ulta Beauty is the largest beauty retailer in the US, offering over 25,000 products from 500 brands, including exclusive collections like Kylie Cosmetics and Olaplex. The Salon at Ulta Beauty provides a range of services, including haircuts, color, brow treatments, and makeup application. Customers can book appointments online or walk-in if stylists are available. Reviewers praise the knowledgeable and helpful staff, who guide them through the shopping experience and recommend products tailored to their needs. Lily, a stylist, is described as the "GOAT" (Greatest of All Time), with customers raving about her skills in achieving trendy hairstyles and colors. Another customer, Trinoghee, is commended for her excellent service in helping the reviewer find the perfect makeup products. Additionally, Mai is praised for her expertise in recommending products for dry skin. Ulta Beauty's Conscious Beauty initiative offers customers choices in vegan, clean ingredient, cruelty-free, and sustainable products, making it a popular destination for those seeking ethical and environmentally-conscious beauty options.