Ulta Beauty

Ulta Beauty is the largest beauty retailer in the US, offering over 25,000 products from 500 brands, including exclusive lines like Kylie Cosmetics and Olaplex. The store provides a wide range of cosmetics, fragrances, body, skin, and hair care products, catering to diverse beauty needs. Conscious Beauty at Ulta Beauty offers vegan, clean ingredient, cruelty-free, and sustainable options, with a focus on positive community impact. The Salon at Ulta Beauty provides a variety of services, such as haircuts, color, brow treatments, lash extensions, and makeup applications. Customers can book appointments online or walk-in if stylists are available. Customers have shared mixed experiences at Ulta Beauty. One customer, Maddie, had an exceptional experience with a staff member who provided personalized advice and guidance on makeup application, particularly for their non-binary identity. The staff member, described as knowledgeable, passionate, and understanding, went above and beyond to help Maddie feel more confident in their makeup skills. Another customer, visiting the Janesville, WI location, had a similarly positive experience. They were greeted promptly and politely by a staff member named Pierce, who provided excellent customer service. Pierce listened to the customer's preferences, offered suggestions, and helped them find a new perfume they loved. The customer was impressed by Pierce's patience, kindness, and willingness to ensure a wonderful buying experience. However, not all experiences were as positive. One customer described a frustrating checkout process, where staff members were distracted by their phones and slow to assist customers. This created an unpleasant waiting experience for the customer. Overall, Ulta Beauty offers a wide range of beauty products and services, with some customers reporting exceptional service and others encountering less than satisfactory experiences.