About Wisconsin Vision

Wisconsin Vision is a family-owned business and the largest independently owned optical company in Wisconsin. The company provides affordable and high-quality eye care and eyewear for patients of all ages. Their optometrists (OD) perform comprehensive eye exams, diagnose and treat eye problems, and prescribe corrective lenses as needed. Wisconsin Vision offers a wide range of designer and private label eyeglass frames for men, women, and kids, as well as prescription safety glasses for various activities. The staff is known for their professionalism, knowledge, and exceptional customer service. Customers often praise the helpful and polite eye techs, such as Tanari, who assisted with insurance coverage and exam procedures. Mary, an optician in Franklin, is highly appreciated for her expertise in frame selection, making sure glasses fit well and providing friendly assistance. The store staff, including Mary, and others like Sam, are always ready to help, whether it’s choosing frames or repairing glasses. Wisconsin Vision also accepts various vision insurance plans and offers financing options through CareCredit. The company is dedicated to supporting local communities and owns its own lens lab in Wisconsin, ensuring quality and quick service.

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Reviews for Wisconsin Vision

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  • Nov 2025

    The was my first visit to Wisconsin Vision. The selection of eye glass frames was both modern and an excellent variety. My eye exam was scheduled the same day with Dr. Church who explained my options in a positive manner. Jahlen explained my insurance benefits showing me my costs on the computer screen. I found the staff helpful and pleasant for a first time experience at Wisconsin vision I would definitely return. . Excellent experience at the Franklin site.

  • Apr 2025

    My husband had his exam and got his glasses at this store several weeks ago. My eyes are very light sensitive so had some questions about what lenses I should get. Sam helped me pick out frames and answered any questions I had. I was also glad for the suggestions he gave me. Today I picked up my glasses and Mary asked me when I walked in the door how she could help me even though she was busy at her station. She made sure the glasses fit me and I was on my way. The few times my husband and I have been there, Mary is always so helpful!

Hours

Monday: 9AM - 6PM
Tuesday: 8AM - 6PM
Wednesday: 8AM - 6PM
Thursday: 9AM - 6PM
Friday: 8AM - 6PM
Saturday: 9AM - 3PM
Sunday: Closed

Tips

accepts credit cards accepts insurance