Ulta Beauty

Ulta Beauty is a popular US beauty retailer, offering a wide range of products from over 500 brands, both in-store and online. Customers can choose from over 25,000 products, including popular brands like Fenty, Tarte, and CHANEL, as well as exclusives like Kylie Cosmetics and Olaplex. The store's Conscious Beauty section features products that are vegan, cruelty-free, and have clean ingredients, sustainable packaging, and make a positive community impact. The Salon at Ulta Beauty provides services such as haircuts, hair coloring, makeup application, and ear piercing. Customers have praised the service provided by Makenna for brow services, noting her attention to detail and ability to get them perfect. However, some customers have noted that the store can be overstimulating and that the staff can be unfriendly, particularly towards those who do not fit a certain stereotype. Despite this, the store is commended for its well-staffed holiday shopping experience and the availability of popular brands and products. The rewards program and app are also popular features.