Ulta Beauty

Ulta Beauty is a popular US beauty retailer, offering a wide range of products from 500 brands, including Fenty, Tarte, and CHANEL. They also feature exclusive items like Kylie Cosmetics and Olaplex. The Conscious Beauty section provides options for vegan, clean, cruelty-free, and sustainably packaged products. The Salon at Ulta Beauty offers various services, including hair, skin, and makeup treatments, as well as ear piercing. Customers generally have positive experiences at Ulta Beauty, praising the knowledgeable and friendly staff. Jocelyn working at Natasha Denona was described as the most helpful associate, very knowledgeable about finicky undertones, and quick to find perfect concealer and foundation, with her skin described as perfection. Customers appreciate the variety of products and the professional service, especially from staff like Kathy, who provided amazing root color and bang treatment, making it a therapy experience. Nathalia's helpfulness and expertise with makeup questions, along with Rebecca's excellent assistance in locating products, help create enjoyable shopping experiences. However, some customers feel that the customer service at checkout could improve, citing issues like staff not making eye contact or providing inaccurate information about special offers. One customer shared frustration over misleading signage about a Tart maracuja juicy lip tint and a Dunkin' key chain offer, emphasizing the importance of clear communication from staff and management. Overall, customers value the product selection and services but suggest that management should focus on improving customer interactions, especially during checkout, to ensure a consistently positive experience.