Ulta Beauty

Ulta Beauty is the largest beauty retailer in the US, offering a vast range of products from over 500 brands, including exclusive lines. The company prioritizes conscious beauty, providing options that cater to various preferences, such as vegan, clean ingredient, and cruelty-free products. The Salon at Ulta Beauty offers a variety of services, including hair, skin, and makeup treatments, which can be booked online or as a walk-in. Employees, like Orquidea, are praised for their professionalism, knowledge, and friendly demeanor, making for a smooth and welcoming experience. However, some customers have had negative encounters, citing abrasive service and a lack of interest in customer satisfaction. Despite this, the company's commitment to customer service is evident, as highlighted by Anthony's thoughtful approach. Overall, Ulta Beauty strives to provide a positive shopping experience, with a focus on product quality, variety, and personalized service.