Ulta Beauty

Ulta Beauty is the largest beauty retailer in the US, offering a vast selection of over 25,000 products from 500 brands like Tarte, Fenty, and CHANEL. Customers appreciate the helpful staff, especially for personalized assistance in finding the right products. For instance, one customer, visiting a beauty store for the first time, received excellent support in matching foundation to her very light skin tone, which was important due to her unique skin concerns. She was guided to a full-coverage MAC foundation and enjoyed a great deal thanks to ULTA points. The store also features a Conscious Beauty section, providing vegan, cruelty-free, and clean ingredient options. The Salon at Ulta Beauty offers various services, including haircuts, color, and makeup applications. A customer praised a stylist for her friendly demeanor, expertise, and ability to create a stunning new look, leading to a very happy experience. While some customers noted that online offers could be better, they were still drawn back to the store for the outstanding service and quality of products. Overall, Ulta Beauty is recognized for its extensive product range, customer service, and expertise in beauty and hair care, making it a go-to destination for beauty enthusiasts.