Ulta Beauty

Ulta Beauty is the largest beauty retailer in the US, offering over 25,000 products from 500 brands, including exclusive lines like Kylie Cosmetics and Olaplex. The store provides a wide range of cosmetics, fragrances, and hair and skin care products, catering to diverse needs. Conscious Beauty at Ulta Beauty offers vegan, clean, cruelty-free, and sustainable options. The in-store salon provides various services, from haircuts to lash extensions, allowing customers to book appointments online. While the store's selection and brand variety are praised, some customers have expressed frustration with the complicated sales system and issues with curbside pickup.