Ulta Beauty

Ulta Beauty is a popular US beauty retailer, offering a wide range of products from over 500 brands. Shoppers can find cosmetics, fragrances, skincare, and hair care items, as well as exclusive products from Kylie Cosmetics, Olaplex, and others. The store also highlights its Conscious Beauty section, featuring vegan, clean ingredient, cruelty-free, and sustainable products. Customers have praised the helpfulness and expertise of Ulta Beauty's staff, such as Dion and Salma, who have provided insightful assistance to shoppers. Salma, in particular, has received recognition for her exceptional hair services. However, there have been some concerns about the quality of tester products. In one instance, a customer reported a stale-smelling Jimmy Choo perfume tester, which the manager claimed was brand new but appeared old and dented. Although the customer had been a loyal diamond member for three years and had prior experience as a GM for Ulta, the issue was not resolved to their satisfaction.