Ulta Beauty

Ulta Beauty is a popular US beauty retailer, offering a wide range of products from over 500 brands, both in-store and online. Customers can choose from over 25,000 products across various categories, including cosmetics, fragrances, skincare, and hair care. Exclusive brands such as Kylie Cosmetics, Olaplex, and Colourpop are also available. The store prioritizes conscious beauty, providing various product options that are vegan, cruelty-free, and have sustainable packaging. Additionally, Ulta Beauty features a salon offering services such as haircuts, hair coloring, makeup application, and ear piercing. Customers have praised the friendly and knowledgeable staff, highlighting a positive experience with a particular associate named Carina, who provided exceptional makeup advice and assistance. Regular customers also enjoy the four-week eyebrow service, consistently expressing satisfaction with their results. Birthday rewards, such as a travel-size Clinique moisturizer, are an added perk for those who sign up for Ulta Beauty's rewards program.