About American Beauty

American Beauty is a professional and licensed makeup service that strives for perfection to meet clients' desires and satisfaction. The studio is lovely, and the artist is always on time and very meticulous. The lashes applied look natural and full, and the makeup services result in a natural and gorgeous look that lasts. Clients often receive many compliments, and the makeup can last up to 3 weeks with proper care. The artist, Danica, is praised for her patience, efficiency, and ability to make clients feel and look their absolute best, even for the most particular and perfectionist brides. Danica's work is described as flawless, lasting through various events, and able to enhance one's natural beauty while keeping the client looking like themselves.

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Reviews for American Beauty

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  • Nov 2025

    Danica did such an incredible job on mine and my family’s wedding day makeup! Going through the makeup trial she made the adjustments I asked for which made the morning of the wedding a breeze. She also brought such a great energy, I would absolutely recommend her for your wedding day makeup!

  • Jun 2025

    Talented, kind, and professional.
    She is so universal. Amazing at listening to what you want but still elevating your look. I couldn’t have been more happy with the results of my makeup and everyone else’s on my wedding day.
    Trust that you’re making a great decision when you choose American Beauty SD!

  • May 2025

    Danica did the makeup for 2 bridesmaids, my mom, and I for my wedding and we all absolutely loved her. She is so amazing and receptive to any changes you may want to make from a trial to the day of the wedding, or even just with inspo photos day-of. Everyone looked so beautiful, and all of our makeup stayed on through tears and dancing! If you ever have the opportunity to work with Danica, I would highly recommend her!

Hours

Monday: ClosedTuesday: 10AM - 8PM
Wednesday: 10AM - 8PM
Thursday: 10AM - 8PM
Friday: 10AM - 8PM
Saturday: 10AM - 3PM
Sunday: Closed

Tips

accepts credit cards free wi-fi bike parking ev charging station available

Location

8504 West 22nd Street, Sioux Falls

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