Ulta Beauty

Ulta Beauty is the largest beauty retailer in the US, offering a vast selection of cosmetics, fragrances, body, skin, and hair care products from over 500 brands. Customers can find more than 25,000 products, including popular names like Tarte, Fenty, and Chanel, as well as exclusive brands like Kylie Cosmetics and Olaplex. The store promotes Conscious Beauty, providing options that are vegan, cruelty-free, and made with clean ingredients. In-store experiences can vary; while some customers find the staff unhelpful and distracted by each other, others have had positive experiences, particularly at the salon. One customer praised a stylist named Nia for her friendly demeanor and valuable hair advice, noting her ability to connect easily with clients. Additionally, the store's manager has been recognized for his kindness and positive energy, making a noticeable difference in the shopping atmosphere. Overall, Ulta Beauty aims to cater to various beauty needs, with a range of products and services, including hair, makeup, and brow services, while also fostering a welcoming environment for customers.