Ulta Beauty

Ulta Beauty is recognized as the largest beauty retailer in the U.S., offering a wide range of products including cosmetics, fragrance, body, skin, and hair care items from over 500 brands. Shoppers can find popular names like Tarte, Fenty, and CHANEL, along with exclusive brands such as Kylie Cosmetics and Olaplex. The store promotes Conscious Beauty, featuring vegan, clean, and cruelty-free products. Customer experiences at Ulta Beauty can vary. Many reviews highlight the friendly and welcoming staff who take the time to assist shoppers, making them feel comfortable and valued. One customer expressed gratitude for the attentive service they received while selecting a hair treatment, noting that multiple employees helped them without any judgment. This positive atmosphere makes certain locations a preferred choice for beauty shopping. However, there are concerns regarding service in specific areas. A customer noted frustration with the perfume section, where a lack of staff led to difficulties in accessing fragrances to smell, impacting their shopping experience. Overall, while many appreciate the helpful staff and product selection, there are suggestions for improved staffing and service during busy times.