Ulta Beauty

Ulta Beauty is a popular US beauty retailer, offering a wide range of products from cosmetics to hair care. With over 25,000 products from 500 brands, customers can find popular brands such as Tarte, Fenty, and CHANEL, as well as exclusive brands like Kylie Cosmetics and Olaplex. Conscious Beauty at Ulta Beauty provides a selection of products that cater to various values, including vegan, clean ingredients, cruelty-free, and sustainable packaging. The salon services at Ulta Beauty, including hair, skin, makeup, and brow treatments, receive positive feedback. Customers appreciate the friendly and helpful staff, who make them feel welcome and assist with any questions or needs. The sales floor is reported to have knowledgeable employees and plenty of testers available. However, one area for improvement mentioned is the store's approach to asset protection. Some customers feel followed and uncomfortable while shopping, suggesting a need for more subtle or interactive methods. Despite this, the overall shopping experience at Ulta Beauty is positive, with customers praising the cleanliness of the store, the availability of products, and the helpfulness of the staff.