My wife and I have been loyal Dita fans for over a decade, and our experience at the Soho store only reinforced why we love this brand. Ariel, the store manager, truly made our visit special. His customer service was outstanding—he went above and beyond to help us each find the perfect pair of sunglasses. The quality of Dita speaks for itself, but Ariel’s attention to detail and care made the experience even better. If you’re in Soho, definitely ask for Ariel. Highly recommend!
July 2024
Thank you so much Natasha! you made my first DITA eyewear shopping experience incredible!! You know the glasses and the inventory so well! from the shape, to the measurements of the glasses, to the gradients, styles and colors. and every one of my questions was answered quickly and efficiently so the process of choosing sunglasses went so smoothly. I absolutely love the two pairs of sunglasses I purchased they are so cool , they are so chic! and you didn't let me leave until the glasses were adjusted to fit my face perfectly , a quick adjustment to the temple tips of the glasses was made in store very quickly, and I was off wearing my shades to stroll around SOHO!... read full review
April 2024
Somehow stumbled into this shop about 3 years ago to check things out. Fed up with every other brands use of obsolete spring system. I’ve bought 3 pairs from this location! Ariel and staff are amazing and go above and beyond to make sure things are exactly how you expect them to be. Highly recommend you stop by here if you’re in need of a new pair of prescription or sunglasses.
My wife and I have been loyal Dita fans for over a decade, and our experience at the Soho store only reinforced why we love this brand. Ariel, the store manager, truly made our visit special. His customer service was outstanding—he went above and beyond to help us each find the perfect pair of sunglasses. The quality of Dita speaks for itself, but Ariel’s attention to detail and care made the experience even better. If you’re in Soho, definitely ask for Ariel. Highly recommend!
Thank you so much Natasha! you made my first DITA eyewear shopping experience incredible!! You know the glasses and the inventory so well! from the shape, to the measurements of the glasses, to the gradients, styles and colors. and every one of my questions was answered quickly and efficiently so the process of choosing sunglasses went so smoothly. I absolutely love the two pairs of sunglasses I purchased they are so cool , they are so chic! and you didn't let me leave until the glasses were adjusted to fit my face perfectly , a quick adjustment to the temple tips of the glasses was made in store very quickly, and I was off wearing my shades to stroll around SOHO!... read full review
Somehow stumbled into this shop about 3 years ago to check things out. Fed up with every other brands use of obsolete spring system. I’ve bought 3 pairs from this location! Ariel and staff are amazing and go above and beyond to make sure things are exactly how you expect them to be. Highly recommend you stop by here if you’re in need of a new pair of prescription or sunglasses.