Ulta Beauty

Ulta Beauty is a large retailer offering a wide variety of cosmetics, fragrances, and skincare products from numerous brands, including exclusives. Shoppers can find products ranging from well-known names like Tarte and CHANEL to newer brands like Kylie Cosmetics and Colourpop. The store also emphasizes "Conscious Beauty" with options for vegan, clean ingredient, cruelty-free, and sustainably packaged products. Ulta Beauty features a salon offering hair, skin, and makeup services, including haircuts, coloring, brow waxing, and lash extensions. Appointments can be booked online or walk-ins are welcome when stylists are available. Many customers have enjoyed their visits, especially the services provided by stylists like Skyla. Several reviews highlight her excellent work on eyebrows, noting how she listens carefully and creates natural, perfectly shaped brows. Customers also appreciate her kindness and professionalism, making the experience more comfortable. One reviewer mentioned that they felt reassured and satisfied after her brow wax and hair treatment. Additionally, shoppers who find makeup shopping overwhelming have praised Meleny for her helpful guidance. She assists in finding the right products, color matches, brushes, and applicators, making beginners feel confident and capable. Customers are excited to return and ask for her specifically to continue their makeup journey. While Ulta Beauty offers a vast selection of products and services, some customers have experienced issues with customer service, citing unhelpful or dismissive staff and pressure to sign up for the rewards program.