Reviews for Heartland Optical

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  • May 2024

    I've been going to Heartland Optical for years and absolutely love everything about it. The receptionists are friendly, the doctors are knowledgeable and kind, and they have a wonderful selection of frames. I've always had good luck finding frames I love when it's time to get a new pair. The glasses are durable and last a long time. This is a family friendly business, accepts Medicaid as well. The frames have a good range in price so there is something for everyone's budget too.

  • April 2024

    I went to get frames that needed to fit specific criteria outlined by my optometrist. They have a great selection and Laronda was extremely helpful. This was the easiest time I’ve ever had finding new frames. Highly recommend!

  • March 2024

    I had the best experience with all the workers. My eye doctor patiently explained some pros and cons of Lasik surgery, and they made sure I had all the information I needed. I also enjoyed that they were very clear about their pricing without being pushy about purchasing glasses with them.

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    Heartland Optical

    1012 N 27th St, Lincoln

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