Reviews for Heartland Optical

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Aug 2024
Heartland Optical is a well-established optical business in Lincoln, Nebraska, with a rich history dating back to the early 1980s. It features a state-of-the-art lens laboratory and advanced equipment to enhance patient care. Customers appreciate the friendly receptionists and knowledgeable doctors, who provide helpful advice regarding eye care and options like Lasik surgery. The selection of eyeglasses, sunglasses, and safety glasses is extensive, catering to various styles and budgets. Many visitors have found it easy to choose frames, thanks to the supportive staff, who are willing to assist in finding the perfect fit. Heartland Optical is also family-friendly and accepts Medicaid, ensuring they serve a diverse clientele. Overall, the business is highly recommended for its quality service and durable eyewear.

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From Heartland Optical

Heartland Optical has a long and rich tradition in Lincoln, Nebraska. It began when Dr. Ron Conrad and several other optometrists purchased a wholesale optical laboratory in the early 1980s. In 1994, current co-owner, Casey Conrad, joined the team with his brother, Tom Conrad, following suit 10 years later. That location now houses a state-of-the-art lens laboratory, advanced equipment to facilitate patient care, and a wide variety of eyeglasses, sunglasses, and safety glasses. In January of 2016, Heartland Optical opened its 2nd location in Grand Island, NE and in 2023, opened their 3rd location in Lincoln, NE.