Ulta Beauty

Ulta Beauty is the largest beauty retailer in the US, offering over 25,000 products from 500 brands including popular names like Tarte, Fenty, and CHANEL. Customers can find a wide range of cosmetics, fragrances, body, skin, and hair care products, as well as exclusive items from brands like Kylie Cosmetics and Olaplex. The store also features a Conscious Beauty section with vegan, clean, cruelty-free, and sustainable options. In addition to the extensive product selection, Ulta Beauty offers a full-service salon, providing hair, skin, makeup, brow, and ear piercing services. Customers can book appointments online or walk-in if stylists are available. One customer, Jessica "Jess" Yarnall, is praised for her exceptional hair styling skills, warm personality, and dedication to delivering personalized results. While Ulta Beauty's selection is praised, some customers have noted that it can be challenging to find assistance from employees, who may be preoccupied with conversation. Additionally, the strong fragrance in the store can be overwhelming for some shoppers, who recommend browsing online first to plan their in-store visits. Overall, Ulta Beauty is a one-stop-shop for beauty enthusiasts, offering a vast array of products and salon services, along with knowledgeable and passionate stylists like Jess Yarnall who can help customers achieve their desired looks.