Ulta Beauty

Ulta Beauty is the largest beauty retailer in the US, offering a wide selection of cosmetics, fragrance, body, skin, and hair care products. Customers can choose from over 25,000 products across 500 brands, including popular names like Tarte, Fenty, and CHANEL, as well as exclusive lines like Kylie Cosmetics and Olaplex. The store promotes diversity and inclusiveness, creating a welcoming atmosphere for all shoppers. Staff members are noted for their kindness and helpfulness, providing personalized assistance and recommendations without pressure. Many customers appreciate the low prices compared to drugstores, along with the variety of foundation shades available. In addition to shopping, Ulta Beauty features a salon offering a range of services, including haircuts, makeup applications, and brow services. With a focus on community impact and conscious beauty, Ulta Beauty strives to ensure everyone feels valued and supported during their shopping experience.