Ulta Beauty

Ulta Beauty is the largest beauty retailer in the US, offering a wide range of cosmetics, fragrance, body, skin, and hair care products from over 500 brands. Customers can find popular names like Tarte, Fenty, Redken, and Chanel, along with exclusive lines like Kylie Cosmetics and Olaplex. The store also emphasizes Conscious Beauty, offering vegan and cruelty-free products. Customer service experiences can vary; some shoppers report helpful and friendly staff, such as Charlene, who provides great product recommendations. Others mention inconsistent interactions with employees, noting that some floor associates may not engage much, especially when customers appear confident or well-groomed. Despite this, the store’s salon services, including haircuts and makeup applications, continue to provide additional options for beauty needs. Customers also benefit from the rewards program, earning points and digital coupons for online and in-store purchases, making shopping more rewarding.