Ulta Beauty

Ulta Beauty is a popular US beauty retailer, offering a wide range of products from cosmetics to hair care. With over 25,000 products from 500 brands, customers can find popular brands like Fenty and CHANEL, as well as exclusives like Kylie Cosmetics and Olaplex. The store's Conscious Beauty section offers products that are vegan, cruelty-free, and sustainable. Customers have praised the helpful and attentive staff at Ulta Beauty. They have been described as courteous, talented, and enthusiastic about beauty products and assisting customers. One customer had a positive experience with a sales representative named Morgan, who was quick and helpful in finding and recommending products. However, some customers have expressed disappointment with the new policy of locking up perfume, which makes it difficult for customers to browse and test scents without assistance. Despite this, many customers feel welcome and appreciate the staff's expertise in troubleshooting issues such as returns and online ordering.