Ulta Beauty

Ulta Beauty is known as the largest beauty retailer in the US, offering a wide range of cosmetics, fragrance, body, skin, and hair care products from over 500 brands, including Tarte, Fenty, and Chanel. Customers can explore more than 25,000 products, including exclusive lines like Kylie Cosmetics and Olaplex. The store also emphasizes conscious beauty, providing options that are vegan, cruelty-free, and sustainably packaged. While many customers appreciate the variety and quality of products, experiences can vary. Some shoppers have found the staff friendly but overly pushy, with instances of feeling pressured to consider additional services instead of receiving focused assistance, such as finding a foundation match. Additionally, some customers reported discomfort due to being closely followed by staff while shopping, which detracted from their experience. However, positive reviews highlight exceptional service from knowledgeable staff members, like one who helped a customer find the perfect lipstick for her wedding, showcasing the potential for personalized and attentive service. Overall, Ulta Beauty offers a diverse selection of beauty products and services, with some room for improvement in customer engagement and service approaches.