Ulta Beauty

Ulta Beauty is a popular US beauty retailer, offering a wide range of products from over 500 brands, both in-store and online. Shoppers can choose from over 25,000 items, including makeup, fragrances, skincare, and hair care products. The retailer also stocks exclusive brands such as Kylie Cosmetics, Olaplex, and Fenty. The Conscious Beauty section at Ulta Beauty features products that meet various ethical and environmental standards, including vegan, clean ingredients, cruelty-free, and sustainable packaging. Ulta Beauty's salon provides services such as haircuts, hair coloring, makeup applications, and ear piercing. Customers have shared positive experiences with the helpful staff and talented makeup artists. One customer praised Catherine for her genuine assistance while shopping for makeup, especially when they needed help due to being sunburned. Another customer appreciated the service from their eyebrow tinting specialist, Erica, who made them feel comfortable during their first foundation selection. Additionally, another customer praised Jordan for doing bright highlights and a money piece with vibrant, even color. Despite some reports of issues with service quality, the majority of reviews highlight the knowledgeable staff and the cleanliness of the store. Customers have noted that the employees are kind, and many have found the store to be organized and pleasant for shopping.