Ulta Beauty

Ulta Beauty is a popular US beauty retailer, offering a wide range of products from over 500 brands, both in-store and online. Shoppers can choose from over 25,000 items, including makeup, fragrances, skincare, and hair care products. The retailer also stocks exclusive brands such as Kylie Cosmetics, Olaplex, and Fenty. The Conscious Beauty section at Ulta Beauty features products that meet various ethical and environmental standards, including vegan, clean ingredients, cruelty-free, and sustainable packaging. Ulta Beauty's salon offers services such as haircuts, hair coloring, makeup applications, and ear piercing. However, some customers have reported issues with service quality and communication. Despite this, many customers have positive experiences at Ulta Beauty, praising the knowledgeable and helpful staff. Some customers even travel from other towns to shop at Ulta Beauty. For example, one customer particularly appreciates the service they receive from their eyebrow tinting specialist, Erica.