Ulta Beauty

Ulta Beauty is the largest beauty retailer in the US, offering a wide range of cosmetics, fragrances, and hair and skin care products from over 500 brands. Customers can shop for popular brands like Tarte, Fenty, and Redken, as well as exclusive lines such as Kylie Cosmetics and Olaplex. The store also features a salon providing various beauty services, including haircuts and makeup applications. Many customers appreciate the friendly and helpful staff, especially Tiana and Connor, who answer questions carefully and ensure customers get exactly what they want. Customers have shared positive experiences with beauty professionals like Britney, who is praised for her kindness and genuine care, especially with challenging hair types. Some customers have enjoyed personalized sessions with makeup artists, gaining advice on color matching, skin care routines, and product selection. Others have found the staff to be very knowledgeable and helpful, especially when using gift cards or finding perfumes. However, some have had less positive experiences, such as long waits when cashing in e-gift cards, with reports of being hung up on and put on hold multiple times. Overall, Ulta Beauty offers a vast selection of beauty products and services, with staff members who often go out of their way to assist customers. While many find the service helpful and friendly, a few experiences can vary, and some customers have encountered less attentive service at times.