Ulta Beauty

Ulta Beauty is the largest beauty retailer in the US, offering a vast selection of over 25,000 products from 500 brands. Customers can find everything from cosmetics to hair care and exclusive items like Kylie Cosmetics and Olaplex. The store also features a Salon that provides various services, including haircuts, coloring, and makeup applications. Many customers appreciate the convenient online booking system and the walk-in option for salon services. Reviews highlight the store’s extensive product selection and the quality of salon services. One customer praised a stylist for transforming their damaged hair, recognizing the stylist's exceptional customer service and attention to detail. However, some reviews mention a lack of assistance from staff during shopping, with one customer expressing disappointment over not receiving help while trying products. Despite mixed experiences, Ulta Beauty is generally well-loved for its fabulous salon and wide range of beauty products. The store aims to offer choices that are vegan, cruelty-free, and sustainable, making it a popular destination for beauty enthusiasts looking for quality and variety.