Ulta Beauty

Ulta Beauty is a popular beauty retailer in the US, offering a wide range of products from over 500 brands. Customers can find cosmetics, fragrances, skincare, hair care, and more. The store features many exclusive brands, including Kylie Cosmetics and Olaplex. Conscious Beauty at Ulta Beauty offers a selection of products that are vegan, cruelty-free, have clean ingredients, and sustainable packaging. The store's associates are knowledgeable, helpful, and attentive, providing great customer service without being intrusive. While the scent collection can be pricey, it offers high-end fragrances. The men's fragrance collection is decent but could be expanded. Ulta Beauty stores are clean, organized, and create a welcoming environment. Customers appreciate the friendly employees and the wide range of product lines available. Overall, Ulta Beauty provides a positive shopping experience with quality products and helpful staff.