Ulta Beauty

Ulta Beauty is a popular US beauty retailer offering a wide range of products from various brands, including Tarte, Fenty, and CHANEL, as well as exclusive brands like Kylie Cosmetics. The store provides a salon offering services such as haircuts, hair coloring, and makeup application. A customer had a positive experience with a stylist named Donna O., who was helpful and knowledgeable about "tinsel hair" extensions. However, the customer found the store layout challenging to navigate, especially during the busy holiday season. Another customer was unable to find the specific brand they were looking for but received good assistance in selecting alternative products. They were new to beauty products and felt slightly overwhelmed, wishing for more guidance from the store's staff. Despite the lack of personalized attention, the customer still plans to return to Ulta Beauty due to the variety of brands and products available. The store's Conscious Beauty section offers products that cater to various concerns, including vegan, clean ingredients, and sustainable packaging.