Ulta Beauty

Ulta Beauty is the largest beauty retailer in the US, offering a wide selection of cosmetics, fragrances, and hair and skincare products from over 500 brands. They also carry exclusive lines like Kylie Cosmetics and PATTERN. Ulta Beauty is committed to offering "Conscious Beauty" products that are vegan, clean, cruelty-free, and packaged sustainably. The store emphasizes safety with enhanced cleaning, hand sanitizing stations, mask policies, and social distancing measures following CDC guidelines. Customers can shop online with curbside or in-store pickup options. Ulta Beauty also has salons within its stores offering limited beauty services. Reviewers praise the friendly and helpful staff, noting positive experiences with employees like Daisy, who was patient and kind, matching the store's welcoming vibe. Customers also appreciate stylists such as Zoe and Riley for their expertise in highlighting, cutting, and recommending hair care products. Additionally, many visitors find the staff, especially the ladies, very helpful in choosing products like eyebrow pencils, pore minimizers, and setting sprays, making the shopping experience pleasant and personalized.