Ulta Beauty

Ulta Beauty is the largest beauty retailer in the US, offering over 25,000 products from 500 brands, including exclusive lines like Kylie Cosmetics and Olaplex. The store provides a wide range of services at The Salon, such as haircuts, color, brow treatments, and makeup application. Customers can book appointments online or walk in if stylists are available. Reviewers have praised the knowledgeable and helpful staff at Ulta Beauty. One customer, Marsil from MAC, had a phenomenal experience, with the entire store going above and beyond to assist them. Another customer, a male shopping for a female friend, was grateful for the staff's suggestions when the specific product they wanted was unavailable. However, one reviewer, a person of color, initially had a difficult experience at the Golf Mill location, until they encountered Conrad, an exceptional employee who consistently provides excellent service and product knowledge, especially for Black and Brown skin tones. This reviewer was impressed by Conrad's kindness, helpfulness, and ability to provide personalized recommendations, making them feel valued as a customer and human being.