Ulta Beauty

Ulta Beauty is the largest beauty retailer in the US, offering over 25,000 products from 500 brands, including exclusive lines like Kylie Cosmetics and Olaplex. The store provides a wide range of cosmetics, fragrance, body, skin, and hair care products, catering to diverse needs. Customers often find everything they need in stock and appreciate the helpful, friendly staff who provide personalized recommendations without being pushy. The on-site salon offers hair, skin, makeup, brow, and ear piercing services, with options to book appointments online or walk-in. Customers praise staff members such as Nikki, Daniela, and Brandon, for their attentive service and knowledge. Brandon, in particular, is recognized for finding a dupe for a favorite lipstick and swatching hundreds of colors to find the perfect match. Others appreciate staff who take time to understand individual concerns and help them pick suitable products.