Ulta Beauty

Ulta Beauty is the largest beauty retailer in the US, offering over 25,000 products from 500 brands, including exclusive lines like Kylie Cosmetics and Olaplex. The store caters to a range of customer preferences, with a Conscious Beauty section featuring vegan, clean, cruelty-free, and sustainable options. The in-store salon provides a variety of services, from haircuts and coloring to lash extensions and makeup application. Customers praise the helpful and knowledgeable staff, who provide personalized recommendations and assistance. The store's organization and convenient online ordering with in-store pickup are also highlighted as positive aspects. Overall, Ulta Beauty is described as an excellent, customer-friendly destination for all beauty needs.