Ulta Beauty

Ulta Beauty is a large retailer offering a wide selection of cosmetics, fragrances, and hair, skin, and body care products from over 500 brands. Shoppers can find popular brands like Tarte, Fenty, Redken, and CHANEL, as well as exclusive brands like Kylie Cosmetics and Olaplex. The store also emphasizes inclusivity with its Conscious Beauty program, featuring products that are vegan, use clean ingredients, are cruelty-free, and have sustainable packaging. Ulta Beauty also has a salon offering a range of services, including haircuts, hair coloring, brow shaping, lash extensions, and makeup application. Appointments can be booked online or walk-ins are welcome when stylists are available. Some customers have expressed disappointment that Ulta has reduced its selection of certain hair care products, suggesting a shift in focus towards higher-end makeup and beauty offerings.