Ulta Beauty

Ulta Beauty is the largest beauty retailer in the US, offering a wide range of cosmetics, fragrance, body, skin, and hair care products from over 500 brands. Customers appreciate the friendly and patient staff who create a welcoming shopping experience, particularly during less crowded morning hours. However, some shoppers have noted that the store can be unorganized and messy. There are often missing testers and samples, and certain areas lack clear signage, making it difficult to find specific products. Additionally, some customers have experienced shortages of popular items. Despite these issues, the helpfulness of the employees, including security staff, has been highlighted positively. Overall, while Ulta Beauty offers a vast selection of products and services, improvements in organization and product availability could enhance the shopping experience.