Ulta Beauty

Ulta Beauty is a popular beauty retailer in the US, offering a wide range of products from cosmetics to hair care items. The store carries over 25,000 products from 500 brands, including high-end labels like CHANEL and drugstore favorites. Additionally, Ulta Beauty offers exclusive brands such as Kylie Cosmetics, Olaplex, and PATTERN. The salon services at Ulta Beauty have received positive feedback, with one customer praising the attentiveness and skill of the brow waxing service provided by Natalie. The store is described as exceptionally clean, well-lit, and spacious, creating a welcoming environment for customers. However, there have been some issues with the online shopping experience. Some customers have reported missing "with qualifying purchase" items in their orders and not receiving samples when shopping in-store. These issues have led some customers to resort to shopping at Sephora or using home delivery. Overall, Ulta Beauty offers a wide range of products and salon services, with positive feedback on the in-store experience and the attentiveness of the staff. However, there is room for improvement in the online shopping experience.