The Face Shop

The Face Shop, a leading Korean beauty brand, has established a strong presence in the United States, with 28 brand and comprehensive cosmetic stores across the country. Founded on the philosophy of "Bringing Your Inner Beauty Out," the company has partnered with top Korean brands like The History of Whoo, Tonymoly, and Prettyskin to offer a wide range of mid- to low-priced K-Beauty products to American consumers. The Face Shop's dedicated team of 150 employees works diligently to harmonize inner and outer beauty, catering to the needs of over 1 million loyal customers. The brand's flagship store in the Bay Area, located in Milpitas, was a popular destination for K-Beauty enthusiasts, but unfortunately, it had to close down due to the challenges posed by the post-pandemic era. Despite the closure, The Face Shop continues to have a strong presence in the region, with stores at Valley Fair and Tully Road. Customers appreciate the brand's extensive selection of skin care and cosmetic products, particularly the wide range of face masks that offer great deals, such as "buy 10, get 5 free." The sales staff are known for their helpfulness and willingness to provide personalized recommendations based on skin type. As The Face Shop continues to expand its reach, it remains committed to bringing the latest K-Beauty trends to the American market, persistently knocking on the doors of consumers and inspiring them to embrace their inner beauty.