Ulta Beauty

Ulta Beauty is the largest beauty retailer in the US, offering over 25,000 products from 500 brands, including exclusive lines like Kylie Cosmetics and Olaplex. The store features Conscious Beauty choices in vegan, clean, cruelty-free, and sustainable products. Ulta Beauty also operates a full-service salon, where customers can book appointments for haircuts, color, brow services, lash treatments, and more. Customers praise the store's helpful and friendly staff, who provide excellent guidance and recommendations, making the shopping experience less overwhelming, especially for those new to hair and beauty products. Reviewers highlight the clean, well-organized store and the ease of the checkout process. Overall, Ulta Beauty is described as a go-to destination for a wide range of high-quality cosmetics, fragrances, and salon services.