Jene Bethea has saved my sanity and my hair!!! As I transition from salt n pepper to gray/silver, my black/brown hair got massacred in my home town of Mt Shasta. They put this semi permanent deep(boysenberry!) purple even though I just wanted a deep rose-gold semi-permanent. That damn purple still haunts me.I was referred to Jene at Platinum (by Maria from Unique Beauty) who saved the day! She gave me silvery/light gold shimmers that compliment my dark hair. And holy smokes, watch out world. My family says I look 10 yrs younger, I'm flirting with paramedics/firefighter at cafes, and I am freakin' glowing. My confidence and my outlook on life changed after Jene... read full review
January 2024
Don't tell Craig, but he is AMAZING at doing hair. I have been going to him for 25 years. I have chased him from salon to salon throughout Redding (and Anderson...and Palo Cedro). He cannot seem to get rid of me.Craig is very knowledgeable and attends classes to keep up with the trends. I appreciate he is always on time for my appointment.I have already made my appointment for a root touch up for my own funeral in 22 years, 3 months and 5 days. I don't want him to be booked out that day.
July 2023
Jene is a fantastic hairdresser and one of the very best with dyeing your hair. She stays on top of new fades and is always willing to try something new. If she has a opening make a appointment. Jene also does permanent make up, I have had my eyebrows done and eyeliner and I am totally happy with everything. she is a perfectionist and I like that. The owner of Platinum runs a high quality shop, Everything is very clean and products are full and the atmosphere is very pleasant & professional.
Jene Bethea has saved my sanity and my hair!!! As I transition from salt n pepper to gray/silver, my black/brown hair got massacred in my home town of Mt Shasta. They put this semi permanent deep(boysenberry!) purple even though I just wanted a deep rose-gold semi-permanent. That damn purple still haunts me.I was referred to Jene at Platinum (by Maria from Unique Beauty) who saved the day! She gave me silvery/light gold shimmers that compliment my dark hair. And holy smokes, watch out world. My family says I look 10 yrs younger, I'm flirting with paramedics/firefighter at cafes, and I am freakin' glowing. My confidence and my outlook on life changed after Jene... read full review
Don't tell Craig, but he is AMAZING at doing hair. I have been going to him for 25 years. I have chased him from salon to salon throughout Redding (and Anderson...and Palo Cedro). He cannot seem to get rid of me.Craig is very knowledgeable and attends classes to keep up with the trends. I appreciate he is always on time for my appointment.I have already made my appointment for a root touch up for my own funeral in 22 years, 3 months and 5 days. I don't want him to be booked out that day.
Jene is a fantastic hairdresser and one of the very best with dyeing your hair. She stays on top of new fades and is always willing to try something new. If she has a opening make a appointment. Jene also does permanent make up, I have had my eyebrows done and eyeliner and I am totally happy with everything. she is a perfectionist and I like that. The owner of Platinum runs a high quality shop, Everything is very clean and products are full and the atmosphere is very pleasant & professional.