Ulta Beauty

Ulta Beauty is a popular US beauty retailer that offers a wide range of products from various brands, including exclusive ones like Kylie Cosmetics and Olaplex. Customers can shop for cosmetics, fragrances, skincare, and hair care products, among others. The store also features the Salon at Ulta Beauty, which offers different services such as haircuts, hair coloring, and makeup applications. The staff at Ulta Beauty are known to be helpful and knowledgeable. They assist customers with product selections, suggestions, and color options. They also help with makeup application, allowing customers to decide what works best for them. For instance, Tong and Marilyn are two employees who have been praised for their exceptional customer service. They take the time and care to assist customers, including matching skin tones and explaining the credit card process. However, some customers have expressed concerns about the store's checkout process. Specifically, they feel pressured to provide their phone number, which the store requires for returns, exchanges, and lost gift cards. Some customers have been told that their receipt is not worth anything if they cannot provide their phone number. This practice has left some customers with a bad taste in their mouth, despite having a great shopping experience. In summary, Ulta Beauty is a popular destination for beauty products and services, with a helpful and knowledgeable staff. However, the store's checkout process has caused some frustration among customers, who feel pressured to provide their phone number.