Ulta Beauty

Ulta Beauty is the largest beauty retailer in the US, offering over 25,000 products from 500 brands, including exclusive lines like Kylie Cosmetics and Olaplex. The store provides Conscious Beauty choices in vegan, clean, cruelty-free, and sustainable products. The Salon at Ulta Beauty offers a range of hair, skin, makeup, and brow services, with the option to book appointments online or walk-in. Customers have had mixed experiences at Ulta Beauty. While one customer praised an employee named Xavier for providing an excellent service, another customer felt they were pushed towards a specific product (Anastasia) without much guidance on their skin type and coverage needs. However, another customer was delighted to find a cherished perfume they had been searching for, even though the travel-size was pricey.