Ulta Beauty

Ulta Beauty is the largest beauty retailer in the US, offering a wide range of cosmetics, skincare, haircare, and fragrance products from over 500 brands, including Tarte, Fenty, and Clinique. Customers can find more than 25,000 products, including exclusive lines like Kylie Cosmetics and Olaplex. The store emphasizes Conscious Beauty, featuring vegan, cruelty-free, and sustainably packaged products. While some customers have had mixed experiences with product recommendations, many have praised the helpful and attentive staff. For instance, one customer appreciated the assistance from an associate who guided them toward suitable skincare solutions, resulting in noticeable improvements. Another shopper had a fantastic experience while searching for makeup essentials, highlighting the store's well-stocked inventory and friendly service. Ulta Beauty also offers salon services, including haircuts, makeup applications, and brow services, with both appointment bookings and walk-ins available. Overall, Ulta Beauty provides a diverse shopping experience with a focus on quality products and customer service.