Ulta Beauty

Ulta Beauty is the largest beauty retailer in the US, offering a wide range of cosmetics, fragrance, body, skin, and hair care products. Customers can shop over 25,000 products from 500 brands, including popular names like Tarte, Fenty, and Chanel, as well as exclusive lines such as Kylie Cosmetics and Olaplex. The store also emphasizes Conscious Beauty, featuring vegan, cruelty-free, and sustainable options. Customer experiences at Ulta Beauty vary. One customer praised Rosanne for her gentle and accommodating service during a significant haircut change. Another highlighted Hallie’s exceptional knowledge and kindness, noting that she stands out among staff who sometimes come off as condescending. This customer appreciates Hallie's assistance with skincare and makeup routine questions. A shopper who initially felt out of place found great success at Ulta Beauty while searching for perfume. They were pleased with the selection and the pleasant service they received, leading to a $500 purchase. Overall, while the store primarily caters to women, it does offer a variety of colognes for men. The store is located at Parkway Plaza in El Cajon, making it a convenient stop for beauty needs.