Ulta Beauty

Ulta Beauty is the largest beauty retailer in the U.S., offering a wide selection of over 25,000 products from 500 brands, including Tarte, Fenty, and Chanel. The store is noted for being very varied, organized, and clean, featuring dedicated aisles for each brand and a high-end perfume section. Customers appreciate the good and fast bilingual service, making it easy to find specific products that may be hard to locate at other locations. The experience of shopping at Ulta Beauty is likened to being in an art store due to its vibrant layout. Additionally, the salon services available include hair, skin, and makeup applications, which can be booked online or through walk-ins. Employees, such as one named Jenny, are recognized for their helpfulness and patience with customers, ensuring they find the right products, like concealers for those who prefer light makeup. Ulta Beauty stands out for its commitment to conscious beauty choices, offering vegan, cruelty-free, and sustainable options.