Ulta Beauty

Ulta Beauty is the largest beauty retailer in the US, offering a wide range of cosmetics, fragrance, body, skin, and hair care products. Customers can explore over 25,000 products from 500 brands, including popular names like Tarte, Fenty, and CHANEL, along with exclusive lines like Kylie Cosmetics and Olaplex. The store promotes Conscious Beauty with options for vegan, clean ingredient, and cruelty-free products. The Salon at Ulta Beauty provides various services, including haircuts, makeup applications, and brow waxing. While the store has a great selection and helpful staff who assist with product matching, some customers note that the strong perfume smell can be overwhelming. Although there are some concerns about the variety of hair care products, the attentive staff often offers to place orders for unavailable items, enhancing the shopping experience. Overall, Ulta Beauty is a valuable resource for beauty enthusiasts.