Ulta Beauty

Ulta Beauty is the largest beauty retailer in the US, offering a wide variety of cosmetics, skincare, hair care, and fragrance products from over 500 brands. Customers can explore more than 25,000 items, including popular names like Tarte, Fenty, and Chanel, as well as exclusive lines such as Kylie Cosmetics and Olaplex. The store is known for its range of conscious beauty options, including vegan and cruelty-free products. The Salon at Ulta Beauty provides various services, including haircuts, brow waxing, and makeup applications, with both appointments and walk-ins welcome. While many customers appreciate the helpfulness and friendliness of the staff, some have noted a need for improved customer service training, as experiences can vary with employees. Overall, Ulta Beauty aims to create a positive shopping experience, though consistency in service remains a point of feedback.