Ulta Beauty

Ulta Beauty is recognized as the largest beauty retailer in the US, offering a wide range of products including cosmetics, fragrances, and hair care items from over 500 brands like Tarte, Fenty, and Chanel. Customers appreciate the selection of more than 25,000 products, including exclusive brands such as Kylie Cosmetics and Olaplex. The store also emphasizes conscious beauty with options that include vegan and cruelty-free products. Additionally, Ulta Beauty provides salon services for hair, skin, and makeup, allowing customers to book appointments online or walk in if stylists are available. Reviews reflect a mixed experience. While some customers have praised helpful associates like Pamela and JaLysa for their professionalism and care, others have felt overlooked by staff in the store. Despite these concerns, many still enjoy shopping at Ulta for gifts, particularly perfumes and colognes. Overall, Ulta Beauty aims to provide a positive shopping experience, with a focus on customer service and a diverse selection of beauty products.