Ulta Beauty

Ulta Beauty is a popular beauty retailer in the US, known for its extensive selection of over 25,000 products from 500 brands, including Tarte, Fenty, and CHANEL. Customers can find exclusive brands like Kylie Cosmetics and Olaplex. The store focuses on conscious beauty, offering vegan, clean, and cruelty-free products. The Salon at Ulta provides various services, such as haircuts, makeup applications, and brow services, with options for appointments and walk-ins. Experiences at Ulta Beauty can vary. Some customers appreciate the excellent service, receiving helpful product recommendations, such as for mascara. However, others have faced discomfort, noting that staff may be overly watchful, which can make shopping feel awkward. On a positive note, customers have found unique products, like Nemat fragrances, to be delightful and long-lasting, bringing joy and compliments. Overall, Ulta Beauty offers a wide range of products and services, although customer experiences may differ based on individual interactions with staff.